AF Bank Changes Name, Look, Updates Philosophy

The redesigned lobby in the LifeStore Bank’s 1675 Blowing Rock Road location in Boone features teller pods, which replace traditional teller lines. The physical changes come as part of the more customer-based philosophy the former AF Bank is currently implementing in its branches. Photo by Ken Ketchie The large brick building located at 1675 Blowing Rock Road in Boone, formerly AF Bank, is now the prototype for the financial institution’s forward-thinking, changed look and feel. The most noticeable change from a motorists’ perspective is the new, prominent orange “LifeStore” sign.The LifeStore name was chosen to replace AF Bank to reflect the business’ desire to meet the financial needs of customers throughout their lives. Representatives from the bank, consulting groups and research companies chose the new “mango and pewter” color scheme for LifeStore.  Click here for full story 
Story by Corinne Saunders  (General Contractor, Retail Construction Services, Inc. and AF Bank)


Visit the Retail Construction Services, Inc. Official Site